Hi I am Elizabeth Gillam, founder of Franchisee Success and I specialise in creating high performance franchisees.
In 2004 I bought my first franchise, a Boost Juice. In 2005, I bought my second franchise a Healthy Habits sandwich store and in 2009 I bought my third, a carvery, Bucking Bull. What a glutton for punishment. Three franchised stores in three different franchised brands. I was a multi-brand franchisee. What a great learning opportunity. Over a ten year period, I was able to grow these businesses and achieve three things – increased sales year on year, have customers returning on average three times a week and training staff to a point where they successfully managed my stores for me. Profit on all stores was in the top 5% – 10% of their respective franchise system. The average transaction value of each store was amongst the highest of its franchise group. The method I used to achieve all these results now forms the basis of my mentoring program.
During my time as a franchisee, I learned that there are three common problems that face franchisees. No time, little money and a clueless team. No time in that they are always running from problem to problem, they never see their family and their social life is non-existent. Little money because cashflow is problematic. They are always robbing Peter to pay Paul. And they are certain that the first two problems are caused by having a team of employees that just do not do what they are asked to do.
So that’s why I now share what I learned in my journey as a franchisee via my mentoring program to assist people right from the very moment they think Hmmm, I might buy a franchise right through to store ownership and operation. I deliver my program in person or online right to the Franchisees home office.
Whilst buying a franchise and throughout the first 12 months of ownership I share with franchisees my learnings, including how to ACE their business through a six step process that when completed allows the franchisee to see in as little as 5 minutes each morning that their business is on track.
The magic 6 steps lead franchisees to Analyse their business and team; Customise their business and team to improve productivity; then Enforce these systems within their business and team to build profit. I also focus on freeing up franchisees time and getting their team to work together to deliver a quality product with excellent customer service.
With franchising experiencing such exponential growth there are currently more opportunities than potential franchisees. Given this unprecedented growth I find that people are leaving the security of their 9 – 5 job to buy a franchised business, which is why I am committed to having franchisees enter the industry informed. It is imperative that new franchisees complete my Franchise Buyers program prior to entry and then follow that up by partaking in our 12 month mentoring program after purchase.
I work with franchisees from all over Australia both new and existing and those wishing to multi-site.
I believe that all Franchisees should
“Elizabeth possesses a winning combination of business acumen, financial and product knowledge, and great customer service. She is invaluable as a mentor for our Boost Franchisees here at Boost Juice and knows the Franchising world inside out.”
Scott Menielly, CEO Boost Juice Bars
“All Franchisors should offer this course to new Franchisees… Wish we had of done this years ago! Elizabeth’s help has been a huge help in understanding the profitability of our business. Simple solutions to everyday issues.”
Nathan & Pauline, Donut King Franchisees